Why? If their hardware BOM is $125, MSRP would be around $499. If they wanted to seed some units in the marketplace, they could sell them for essentially lande

Why? If their hardware BOM is $125, MSRP would be around $499. If they wanted to seed some units in the marketplace, they could sell them for essentially landed BOM and not lose anything on it (obviously they can't sell ALL their inventory that way). If the MSRP is $325, then hardware cost should be sub-$100. So $125 might a breakeven price in terms of cost+basic expenses.