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From that indiegogo, this kind of thing always gives me pause: "We'll send you a Mµ Optics Thermal Imager for $125. ... This represents $200 off the MSRP."
by smackfu 13y ago
From that indiegogo, this kind of thing always gives me pause: "We'll send you a Mµ Optics Thermal Imager for $125. ... This represents $200 off the MSRP."
- hoopism 13y agoNot endorsing... I just had looked into some options awhile back.
- smackfu 13y agoOh, I was just talking about selling something at or below cost initially but then having a much higher MSRP, then saying that "clearly there's a market there." Just seems like a lot more people would buy this as a fun accessory at $125 than $300.
- ynniv 13y ago100% markup is pretty standard on nice hardware.
- brk 13y agoWhy? If their hardware BOM is $125, MSRP would be around $499. If they wanted to seed some units in the marketplace, they could sell them for essentially landed BOM and not lose anything on it (obviously they can't sell ALL their inventory that way). If the MSRP is $325, then hardware cost should be sub-$100. So $125 might a breakeven price in terms of cost+basic expenses.