Where all these companies just put there for their names? Article just doesn't make sense. There is the talk by Jason from 37signals, where he specifically talk

Where all these companies just put there for their names? Article just doesn't make sense. There is the talk by Jason from 37signals, where he specifically talks how he does not get this obsession with failing: http://www.37signals.com/svn/posts/1798-jasons-talk-at-big-omaha-2009 http://www.37signals.com/svn/posts/1798-jasons-talk-at-big-o...