That's because you have two options to choose between. Many have none, so it's either pay the price or have no home internet. Where the only choices are Comcast

That's because you have two options to choose between. Many have none, so it's either pay the price or have no home internet. Where the only choices are Comcast and Verizon, which offer near-identical packages and pricing in most markets, Comcast's retention department no longer negotiates. If you threaten to switch, they'll tell you to go ahead, and send a door-to-door sales rep to your home every 6 months.