While I generally say that I don't give a lot about people writing me business letters as persons, I tend to remember them better. Joel -> Buffer is a connectio

While I generally say that I don't give a lot about people writing me business letters as persons, I tend to remember them better. Joel -> Buffer is a connection I have. It still kind of creeps me out, because I don't have a personal attachment to Joel, but I instantly know who is writing there. That isn't really news, though, but a valid and tried strategy. e.g. in Germany, there is a company that famously has all spots spoken by the boss himself since the 90s. They are horrible and defy all rules of a good radio spot, but they stick and are very successful. The company is suddenly attached to a persona that I can just recall immediately. Let's troll the (southern)-germans: "Seitenbacher Müsli" (you've got it in your head, do you?)