Very good point. But I'd argue that most customers start off as "users". Sure - some people show up for the first time and whip out their credit cards - but whe

Very good point. But I'd argue that most customers start off as "users". Sure - some people show up for the first time and whip out their credit cards - but when you're starting that small your best (early) customers will be ones you convert to paid out of the beta.