Ah, that raises a good point. When I left my first company Inkling (http://inklingmarkets.com http://inklingmarkets.com) to run what became Draft (http://draft

Ah, that raises a good point. When I left my first company Inkling (http://inklingmarkets.com http://inklingmarkets.com) to run what became Draft (http://draftin.com http://draftin.com) full time, I realized I didn't have my own "brand". People know me through Inkling. Especially when it came to writing. All this writing that I was really proud of was on the Inkling blog. And now I don't work there anymore. No one even knows that writing exists. Your friend obviously ran into a problem with this approach, but I predict it's more frequent that we create assets like company blogs and Twitter accounts that get thrown away as we move through life and our projects and we don't build anything up for the long term. You can definitely balance this. Today I make sure I spend a lot more time on building up assets that directly reflect me: my blog Ninjas and Robots (http://ninjasandrobots.com http://ninjasandrobots.com) and my Twitter account. But I still have a Draft Twitter account I use to do some "corporate" messaging.