I was quite distracted by the "Murder she wrote" motif which kicks in at 0:23 on the video. What pain point is this solving? I can see the usefulness of the ph

I was quite distracted by the "Murder she wrote" motif which kicks in at 0:23 on the video. What pain point is this solving? I can see the usefulness of the photo of the Spire example, but as for traffic / most other real time issues, FB and Twitter work for those.