His analogies portraying search engines as "borders" or "gates" are ridiculous. Without search engines most of his "streets" or "islands" of content won't ever

His analogies portraying search engines as "borders" or "gates" are ridiculous. Without search engines most of his "streets" or "islands" of content won't ever be discovered by users. Pre-google Internet was small, categorized and somewhat boring. Search engines don't create borders or gates, they're expanding the "continents". Moreover, I find google search results to be extremely accurate. Yes, some of our competitors are ranked higher than us in organic search results. That's because they've been around longer, their products have more reviews on independent blogs and they have more existing users. Yes, as a user searching for "XYZ" more often than not I mean to find the most popular "XYZ" at the moment, not the most innovative startup that's trying to displace "XYZ". What I don't like is Google's adwords system. If something's broken, you're fucked and there is no customer service or an explanation what happened. It's like me coming back home to find out that my landlord changed the locks and won't pick up a phone number so I won't even be able to get my shit out of the apartment. Yes, it's illegal for landlords to do that but GOOG can.