>Because all print advertisers know are the circulation numbers -- they have no idea if you're actually opening it up or not, or just sending them all straight

>Because all print advertisers know are the circulation numbers -- they have no idea if you're actually opening it up or not, or just sending them all straight to the recycling bin while you read them digitally. Presumably the price of print ads is in some way related to typical response rate? Obviously there is less direct feedback than online, but advertisers aren't flying completely blind and just assuming people see their ads, right?