To be exact, it's a SHARP Memory LCD. http://www.adafruit.com/products/1393 http://www.adafruit.com/products/1393 for DIYers. It's still closer to e-paper in l

To be exact, it's a SHARP Memory LCD. http://www.adafruit.com/products/1393 http://www.adafruit.com/products/1393 for DIYers. It's still closer to e-paper in look and feel (readable without backlight but backlightable, for instance) than what people associate with the word "LCD screen", which is probably what the marketing/spec is trying to convey.