They're building an app store for the platform (Quark), not necessarily for this explicit device (Edison). Chances are they're using the app store to approach s

They're building an app store for the platform (Quark), not necessarily for this explicit device (Edison). Chances are they're using the app store to approach several major OEMs to say "use this SoC, it'll run your x86 software, and it even has an app store!" There's nothing stopping you from taking one of these and loading whatever you want onto it, if you can even get your hands on one (you can't).