I just checked out Bing with some well known search queries and the results are very close to Google's. What makes me slightly uncomfortable are - the name an

I just checked out Bing with some well known search queries and the results are very close to Google's. What makes me slightly uncomfortable are - the name and the branding. It sounds irrational but the name annoys me and I just do not want to type it. Bing doesn't sound sophisticated, smart or anything and the big picture on the landing page is unwanted and makes the product feel unfocussed. Maybe the reason is just that Bing never did something way better than Google and thus, there were no opportunities to load this name with a good reputation with some achievements. - the speed: Google is (or feels) still way faster here and there (when entering something into the search it instantly switch to the SERP view)