It looks as brand related searches were not that significant until the Google penalty happened. http://www.google.com/trends/explore#q=rapgenius%2C%20rap%20gen

It looks as brand related searches were not that significant until the Google penalty happened. http://www.google.com/trends/explore#q=rapgenius%2C%20rap%20genius&cmpt=q http://www.google.com/trends/explore#q=rapgenius%2C%20rap%20... According to Compete.com about 5% of their searches were brand-related queries https://app.compete.com/website/rapgenius.com/ https://app.compete.com/website/rapgenius.com/ SimilarWeb also shows most their top queries were unbranded http://www.similarweb.com/website/rapgenius.com http://www.similarweb.com/website/rapgenius.com Alexa puts the branded-traffic number closer to 2% http://www.alexa.com/siteinfo/rapgenius.com http://www.alexa.com/siteinfo/rapgenius.com (All these tools have errors, but sites like Amazon.com or eBay are more like 15% to 25%+ on the branded traffic front http://www.alexa.com/siteinfo/amazon.com http://www.alexa.com/siteinfo/amazon.com http://www.alexa.com/siteinfo/ebay.com http://www.alexa.com/siteinfo/ebay.com ).