"The problem for Microsoft is the same problem that faced Apple." Pretty much: Apple was faced with a competitor who owned a vast majority of the PC market. T

"The problem for Microsoft is the same problem that faced Apple." Pretty much: Apple was faced with a competitor who owned a vast majority of the PC market. They never took over the majority, but they managed to earn a profit from a minority of people who were willing to pay a premium for computers that worked better than the crapware offered by most Windows OEMs. Windows was cheap, and just good enough to write TPS reports. Google now offers similar crapware: heavily-gamed and -"personalized" search results slathered with ads and just good enough to be better than most alternatives. There's plenty of room for a company to offer something better: paid subscription search, less-complete search with fewer ads and more accuracy, or something else (I'm not a "10x founder," so I can't think of these things.).