> If you are good at dirty SEO, you will accept your punishment on one site/business and restart with a different site/business It's not a black/white issue, s

> If you are good at dirty SEO, you will accept your punishment on one site/business and restart with a different site/business It's not a black/white issue, sure for a very spammy website, it would work less (because that website is still out of the picture). But for a grey website like rapgenius, it would surely suck a lot more, because they would lose all their brand image, etc, which is quite something to build.