It's an interesting problem space, I actually quite like retail as I grew up around it and it's fascinating as it's constantly under threat so what do you do to

It's an interesting problem space, I actually quite like retail as I grew up around it and it's fascinating as it's constantly under threat so what do you do to push on. Beating Amazon prices is almost impossible, unless you like to work for free, but it does seem there's a push towards smaller independents that don't need to compete on price as they sell an experience. There will always be people willing to pay a little extra for a perceived value, and always people who'll try and find the best price possible. I have nothing but respect for people willing to follow their principles, but Amazon is here to stay and contains a huge customer base so leaving is cutting your nose off to spite your face. Work out what you can do better than Amazon to earn your premium, there's plenty of places to go with it.