In order to judge if something is better, it presumes absolute reference points. In otherwords, google ranks the "productivity", generally. And then only later

In order to judge if something is better, it presumes absolute reference points. In otherwords, google ranks the "productivity", generally. And then only later, refines the relative merits within a sub-class. (And if this was true, it would have nothing to do with Rap Genius.) Avoiding the (questionable) debate on the productive capacity of planet-earth...the "model" of what customers' "really need" is questionable. Do they need (1) information that is factually correct?; and/or (2) do they need the actually meaning or interpretation of (1). And if its true a subset need (2) what is the ratio of (2/1)? And only then does this framework make sense.