3 ms·

> Their rules are very clear and succinct. If I think of a lot of things my users would search for and try to create valuable information for them concerning t

by mtrimpe 13y ago

> Their rules are very clear and succinct. If I think of a lot of things my users would search for and try to create valuable information for them concerning those queries... is that valuable content or are those doorway pages? If I give when someone few months of my service for free when they write a nice article with a link to my site... is that good customer service or a link scheme? If I create a press release on PR Web and link to my service with an appropriate keyword ... is that participating in a link scheme? None of these cases are all that clear cut and I for one am not comfortable with Google being the judge, jury and executioner. > It approaches conspiracy thinking. That's not the point. The point is that Google is a massive company wielding massive power. When it comes to fighting a penalization their position is that they don't need to defend their decisions, implying that they can be trusted not to abuse their position and hence deserve to have the final say, legally, over these decisions. I don't buy that and think it's about time that contesting Google penalties in court becomes a regular thing.

blauwbilgorgel 13y ago
> If I think of a a lot of things my users would search for and try to create valuable information for them concerning those queries... is that great content or are those doorway pages? Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. Some examples of doorways include: Having multiple domain names targeted at specific regions or cities that funnel users to one page Templated pages made solely for affiliate linking Multiple pages on your site with similar content designed to rank for specific queries like city or state names >If when someone writes a nice article with a link to my site I give them a a few months of my service for free... is that good customer service or a link scheme? Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?" Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site. Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links can negatively impact a site's ranking in search results. The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. Avoid: attempting to promote each new, small piece of content you create; go for big, interesting items. Avoid: involving your site in schemes where your content is artificially promoted to the top of these services. Avoid: spamming link requests out to all sites related to your topic area. Avoid: purchasing links from another site with the aim of getting PageRank instead of traffic. > If I create a press release on PR Web and link to my service with an appropriate keyword ... is that participating in a link scheme? Links with optimized anchor text in articles or press releases distributed on other sites can negatively impact a site's ranking in search results. Note: I wouldn't expect links from press release web sites to benefit your rankings, however.
- mtrimpe 13y ago
  What's your point here? That you find these guidelines so specific that they don't leave any room for interpretation?
  - Crito 13y ago
    I think the point here is that this is only a complicated topic if you are trying to follow the letter but not the spirit of the guidelines. So you can't figure out exactly how you can game the system... boo hoo.

by mtrimpe 13y ago

blauwbilgorgel 13y ago

> If I think of a a lot of things my users would search for and try to create valuable information for them concerning those queries... is that great content or are those doorway pages? Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. Some examples of doorways include: Having multiple domain names targeted at specific regions or cities that funnel users to one page Templated pages made solely for affiliate linking Multiple pages on your site with similar content designed to rank for specific queries like city or state names >If when someone writes a nice article with a link to my site I give them a a few months of my service for free... is that good customer service or a link scheme? Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?" Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site. Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links can negatively impact a site's ranking in search results. The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. Avoid: attempting to promote each new, small piece of content you create; go for big, interesting items. Avoid: involving your site in schemes where your content is artificially promoted to the top of these services. Avoid: spamming link requests out to all sites related to your topic area. Avoid: purchasing links from another site with the aim of getting PageRank instead of traffic. > If I create a press release on PR Web and link to my service with an appropriate keyword ... is that participating in a link scheme? Links with optimized anchor text in articles or press releases distributed on other sites can negatively impact a site's ranking in search results. Note: I wouldn't expect links from press release web sites to benefit your rankings, however.

mtrimpe 13y ago
What's your point here? That you find these guidelines so specific that they don't leave any room for interpretation?
- Crito 13y ago
  I think the point here is that this is only a complicated topic if you are trying to follow the letter but not the spirit of the guidelines. So you can't figure out exactly how you can game the system... boo hoo.