When I read this "I ran a viral email campaign that signed up a person a minute for the week preceding launch, and then generated a firestorm of media coverage

When I read this "I ran a viral email campaign that signed up a person a minute for the week preceding launch, and then generated a firestorm of media coverage when the product opened for business. Shit, I had just released a new version of our website two days prior that improved on-site conversions by 400%.", I was wondering if the OP did all these alone? Not giving credit as it is due will definitely cause friction once the team grows. Being a generalist is never an issue, as long as that role contributes value to the team. Taking oneself too seriously, however, will be.