This isn't really a dilemma. Creativity doesn't vanish once you can afford to do certain things you couldn't previously, well-funded companies just tend to find

This isn't really a dilemma. Creativity doesn't vanish once you can afford to do certain things you couldn't previously, well-funded companies just tend to find ways to use the funds available to them to grow (ideally in addition to developing own ideas for new projects). That doesn't mean they don't need creativity to stay or become more profitable.