You have to applaud anyone seeking to know more about technology. And the more your customers know, the more likely they are to choose the optimal solution (you

You have to applaud anyone seeking to know more about technology. And the more your customers know, the more likely they are to choose the optimal solution (yours?) rather than some slick marketing pitch that will inevitably fail to deliver the promises made. Some people argue that you can't condense all of that knowledge into phrases non-technical people can understand, that's rubbish. Consider what they already know, then give an overview at that level with a list of benefits. Wherever they inquire then just explain that part at the next level down.