For people to be inspired, they need a vision. You want to give them a vision of a better: 1. Product 2. Process ('design-driven') 3. Mindset ('disrupting, bui

For people to be inspired, they need a vision. You want to give them a vision of a better: 1. Product 2. Process ('design-driven') 3. Mindset ('disrupting, build-for-the-future') You need to start with #1 as it is the easiest. People won't be inspired unless they can see something. (A) Can you completely redesign the product and prototype it? (B) If so, could you get your coworkers excited? The CEO? If your answer to (A) is no, or to (B) is "neither", you should give up now. If you can answer yes to (A) and can target one of the constituencies in (B), craft your strategy accordingly.