4 ms·
I recently heard Sarah Lacy say they ensure their writers do not know the pageview count.
by rokhayakebe 13y ago
I recently heard Sarah Lacy say they ensure their writers do not know the pageview count.
- Crito 13y agoPresumably they still reward good performance though, so writers are still incentivized to attempt to get good pageviews, even if they cannot know the exact numbers themselves (and they can probably get reasonable estimates by watching mentions in social media)
- boomzilla 13y agoPage view is just a proxy for reader engagement. There are other, better metrics that measure engagement.
- joelrunyon 13y agoSuch as?
- foobarqux 13y agoWhat better measure is there for selling ads than the number of ads you sell?
- dreamfactory 13y agodemographics and dwell time
- jonathanjaeger 13y agoThey get a really high CPM for the ads they place, so it's not all about the pageviews. If you wrote a bunch of linkbait or put a few slideshows up there, they might not have the same audience, and therefore wouldn't get the same CPMs they're getting now. So not knowing the pageview count might actually help in the case of PandoDaily.