That pretty much answers the question then -- if a business isn't viable enough to hire someone to keep the wheels turning, then it probably just isn't viable.

That pretty much answers the question then -- if a business isn't viable enough to hire someone to keep the wheels turning, then it probably just isn't viable. Only other option is to find a way (i.e. roll up your sleeves and do the homework... or hire a consultant temporarily to help you) find a way to get you traffic and/or ad revenue (way) up. It looks like pretty well-designed site, from first appearances, so it seems worth trying at least.