Planet Money did an excellent piece on just this - Cars Direct attempted something similar (and failed) in the late 90's. http://www.npr.org/blogs/money/2013/0

Planet Money did an excellent piece on just this - Cars Direct attempted something similar (and failed) in the late 90's. http://www.npr.org/blogs/money/2013/02/19/172402376/why-buying-a-car-never-changes http://www.npr.org/blogs/money/2013/02/19/172402376/why-buyi...