Another practical advantage of not naming your price is that it ensures you get maximal contact with your market. If you publish a pricing matrix, some percenta

Another practical advantage of not naming your price is that it ensures you get maximal contact with your market. If you publish a pricing matrix, some percentage of your market will (almost by definition) "price themselves out" of your product. I call myth. In the general case when there is an offering A that costs a known figure $X and an offering B that costs a phonecall only to get a quote then I won't even bother making that call unless there is a serious headache with offering A. Not telling a price speaks "we are more expensive than the others". It also speaks "we will waste your time with phone conferences and powerpoint presentations" and "we wear ties and are very important, probably much more important than you". None of that gets my business if I can avoid it.