Outsourcing censorship to the private sector is an ongoing trend. See also the various Pirate Bay blockades. Just because it's executed by private companies an

Outsourcing censorship to the private sector is an ongoing trend. See also the various Pirate Bay blockades. Just because it's executed by private companies and the decision making process is somewhat obscured and decentralized, the net effect is the same. In a way, it's quite similar to the way we're being drawn into wars which aren't "technically" wars, and intelligence gathering against terrorists of course isn't totalitarian spying on their own people. They just tilt the paradigms a bit to avoid association with the evils of the past, whilst effectively pursuing the same old agenda.