I think this article missed a point. It is not a battle between "Yes, if" and "No, because" - each has its own place and each should be used with care. The fir

I think this article missed a point. It is not a battle between "Yes, if" and "No, because" - each has its own place and each should be used with care. The first stage of innovation should use "Yes, if" approach. This is similar to brainstorming session, where negativity should be kept to minimum. This mentality lets people find ways around the obstacles. When the idea is ready for evaluation, it should be evaluated in light of resource constraints and similar. In this phase "No, because" approach should be used to identify all possible downsides. If the answer is "No", the idea can be either retired or returned to brainstorming session, until it is ready for re-evaluation. So it is not a question of Yes/No, it is a question of appropriate answer in appropriate moment.