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Lets suppose you're selling a B2B analytics product where the minimum commitment is $5K/month for 6 months. Using this product to maximum value will require som
by landryraccoon 13y ago
Lets suppose you're selling a B2B analytics product where the minimum commitment is $5K/month for 6 months. Using this product to maximum value will require some training QA, CS and possibly dev staff in your organization. Is there any chance that a customer would purchase this product without calling the vendor in person and probably arranging several meetings between the vendor and key stakeholders in the customer's company? More to the point, would the customer even consider purchasing the product unless they expected to get a 10X ROI on the investment? I don't see how publishing the price is advantageous at all to the vendor (since they want to price discriminate) or a dealbreaker for the customer (since they will have to reorganize to use the product and expect to get a massive return anyway).