3 ms·
> In my industry - insurance - I've seen 6 figure sales consultants involved in week long sales processes that make us $200 in revenue a year. That's not "smart
by tanzam75 13y ago
> In my industry - insurance - I've seen 6 figure sales consultants involved in week long sales processes that make us $200 in revenue a year. That's not "smart" at all.
And that's exactly how GEICO and Progressive were able to come out of nowhere to capture 18% of the automobile insurance market. By using direct sales, they can replace the insurance agent's 10% commission with hourly call-center employees in low-wage states.
In fact, GEICO is now getting very close to knocking Allstate out of its perennial #2 position. Who would've thought, ten years ago?
Private passenger automobile premiums written in 2012:
1. State Farm $32.10 billion 18.37% share
2. Allstate $17.48 billion 10.00%
3. GEICO $16.75 billion 9.58%
4. Progressive $14.44 billion 8.26%
http://www.naic.org/documents/research_top_25_market_share_pc.pdf http://www.naic.org/documents/research_top_25_market_share_p...