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There is no execution going on. They knowingly engaged in blackhat SEO. Now they are paying the rather well-known penalty. They need to wait it out while tha
by JohnTHaller 13y ago
There is no execution going on. They knowingly engaged in blackhat SEO. Now they are paying the rather well-known penalty. They need to wait it out while that penalty is active (likely slimming down their burn rate) and focus on gaining customers through other avenues.
Or kill their brand and reboot as a different one with a different URL on a different IP.
- TrainedMonkey 13y agoDo not underestimate domain age/link age in calculation of pr. Moving to a brand new domain would forfeit all of that.
- ceejayoz 13y agoNot to mention all inbound links.
- dkuntz2 13y agoHTTP 301 ?
- ceejayoz 13y agoA penalized site is unlikely to be allowed to pass on its PR.
- dkuntz2 13y agoRight. But the inbound links can still get to the new site. What I got from your comment was concern for other websites who linked to RapGenius, and the users of those websites...
- ceejayoz 13y agoWell, 301ing them is probably going to apply the penalty to the new brand, making the technique useless for getting back in search results. Not 301ing them means you're starting out with PR0 all over again, in which case you might as well just wait out the penalty period. In either situation, the rebrand on a new domain solution sucks.