The checklist I mention comes from conversations I've had with young girls in the US (seeing what resonates with them). I thing I would attribute the social stu

The checklist I mention comes from conversations I've had with young girls in the US (seeing what resonates with them). I thing I would attribute the social stuff to a lesson I got from a KPCB guy at F8: Major startup innovation happens every 14 or so years because it takes that long for a new generation to grow up with the existing technology (today that's social) as second nature. Then (frequently) some tw/teen kid (Jobs/Gates, Zuckerberg) stepping on that invents the next big thing while tinkering. You can see that process evolving tech from hardware, to PC, to browser, to web, to social, to mobile.