It's purposeful ambiguity to create drama, elicit an emotional reaction, creating a slightly tenser situation in the brain, and hence divert resources from base

It's purposeful ambiguity to create drama, elicit an emotional reaction, creating a slightly tenser situation in the brain, and hence divert resources from baseline functioning to a heightened start of awareness. So, we react to the fear, find there's nothing to worry about and move on. Ultimately, though, gathering attention this way is counterproductive because it inhibits the brain from taking in new information. If we were invited to collaborate in the thought in a more relaxed matter, there would be fewer "stress-clicks" and more worthwhile, creative contributions. The main purpose of the article is of course to promote the product of his organization through making a community contribution, so what do I expect. Maybe I'm just in a more serious mood on this day. We should be grateful to this person for pointing out this info to us :)