This ties into the "branding" thing. That's what the term could instantly make you think of, but really it has no specific connotation. (A bit like how to some

This ties into the "branding" thing. That's what the term could instantly make you think of, but really it has no specific connotation. (A bit like how to some it seems "gamer" gives off a certain vibe, when no such vibe is intrinsic to it.)