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There's a difference between marketing and product design. A marketer should know how to get qualified leads for lowest cost to your app, and then it's your pro
by snorkel 13y ago
There's a difference between marketing and product design. A marketer should know how to get qualified leads for lowest cost to your app, and then it's your product manager who should worry about making the best impression with new users.
- atroyn 13y agoThis is really a false dichotomy. Many apps can market themselves by 'baking in' sharing, and I don't mean just a 'tweet/like/pin' button on every other page. These two functions are not separate.
- ddebernardy 13y ago> There's a difference between marketing and product design. A marketer should know how to get qualified leads for lowest cost to your app, and then it's your product manager who should worry about making the best impression with new users. In my own experience the marketer's primary job is to identify how and why your end-users might use your product, i.e. understand who these qualified leads are to begin with.