Fun story, some of the older (hehe, older as in "older than 30 or 35) people here might remember that in the 90s there was a startup that did exactly this but w

Fun story, some of the older (hehe, older as in "older than 30 or 35) people here might remember that in the 90s there was a startup that did exactly this but with a browser plugin as I recall (well, not exactly, they didn't hash the text, but they took arbitrary plain text and mapped it to a URL). The idea was to sell short sentences to companies, so "seinfeld TV show" (or whatever) in the address bar would have gone to the NBC "Seinfeld" web site, etc. I think the idea was to make "deep" links easier for people to remember, but I don't remember the details, I just remember that it existed and I probably read about it in PC Magazine.