PG only suffers from trust/naivete in dealing with reporters. Here are some ways to avoid the tricks reporters play on those they interview: 1. Keep the interv

PG only suffers from trust/naivete in dealing with reporters. Here are some ways to avoid the tricks reporters play on those they interview: 1. Keep the interview short and stick to the script. This is what Laura Bush does better than almost anybody. Don't give reporters any "gotcha's" to their tricky line of questions. 2. If possible, do the inteview by email, not phone, videochat or in person. This way, you can give a considered response to their questions, which is what folks like PG excel at. PG is not a professional interview giver. It shows. And I'm no PG fan boy. I think his Startup = Growth article is flat out misleading w/r/t startups that start from a base of one user or one cent in revenue (to take extreme examples) and then say a startup is growing if it has 5% weekly growth.