Most consumer product categories seem to have a magic price point. For video game consoles, that price is $200. Consoles priced below $200 account for approxima

Most consumer product categories seem to have a magic price point. For video game consoles, that price is $200. Consoles priced below $200 account for approximately 80% of their total sales. I think the magic price for cell phones is under $100. It's entirely possible that AT&T knows that, from data, the magic price point is $80.