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Yeah, I never understood the obsession with the price points of the phone when it is tied to a contract. It's like saying a car costs $1,000 because that's what
by paulgb 17y ago
Yeah, I never understood the obsession with the price points of the phone when it is tied to a contract. It's like saying a car costs $1,000 because that's what the down payment is.
- snprbob86 17y agoMost consumer product categories seem to have a magic price point. For video game consoles, that price is $200. Consoles priced below $200 account for approximately 80% of their total sales. I think the magic price for cell phones is under $100. It's entirely possible that AT&T knows that, from data, the magic price point is $80.