I think if they don't want the word associated with Alcoholic beverages I am pretty sure they are right to ask this guy to cease and desist. The guy also state

I think if they don't want the word associated with Alcoholic beverages I am pretty sure they are right to ask this guy to cease and desist. The guy also stated in the article that they were completely correct to issue a cease and desist, even if he sarcastic in his response.