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I don't think this is brilliant. If I start selling a beer called Coca-Cole, I should certainly expect a C&D letter.
by harvestmoon 13y ago
I don't think this is brilliant. If I start selling a beer called Coca-Cole, I should certainly expect a C&D letter.
- Natsu 13y agoI doubt I'm alone, but I had no idea it was a Starbucks trademark in the first place. I thought it was just the generic name of the drink and did not associate it with Starbucks at all. That said, I don't drink coffee.
- jerf 13y agoThe putatively brilliant bit is in taking the C&D and turning it into a PR bonanza, which he has. Else why would we even be talking about this? Note that unlike some stories like this, he's not standing his (legally hopeless) ground, but has indeed changed the offending name, so he turned something he had to do anyhow into a benefit for his business.
- harvestmoon 13y agoYes, it is a brilliant marketing move how he's playing it.
- Groxx 13y agoIf you start selling a pasta dish called Coca-Cola, does the same logic apply?