absolutely, the biggest advantage of Apple's strategy is that you have one consistent hardware platform and the variations (iPod vs iPhone, video-recording supp

absolutely, the biggest advantage of Apple's strategy is that you have one consistent hardware platform and the variations (iPod vs iPhone, video-recording support or not, etc.) are clearly defined and understood. One of the biggest problems with WAP was that a page that rendered fine on one mobile browser would fail badly on a second one. WAP never took off and today, very few people pay attention to it - so we know that the so-called "scaling" effect didn't help at least one mobile platform in the past.