You don't trust your ISP, so you go for the one company whose entire profit model is build around ads and profiling their users, and who is known to cooperate (

You don't trust your ISP, so you go for the one company whose entire profit model is build around ads and profiling their users, and who is known to cooperate (willingly and/or unwillingly) with the NSA in their logging programs? I'm not sure that's the right response...