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A little anecdote to add - just before Christmas, I ran into a Google rep who was doing customer research at an electronics store, observing customers who tried
by SyneRyder 13y ago
A little anecdote to add - just before Christmas, I ran into a Google rep who was doing customer research at an electronics store, observing customers who tried a Nexus 7 or Chromebook & noting down what they were most interested in (then offering to answer questions about the devices).
Once I told him I was a developer, he loosened up and started talking about their marketing strategy. He said that Google is pushing Chromebooks hard in 2014, and have been frustrated by stores not using the marketing displays they provide. (Apparently my city is a test market.)
Most interesting to me, he said the main use case he was hearing customers ask about was video chat. (Something which probably wouldn't show up in StatCounter numbers.) Customers were most interested in Skype, but if they'd settle for Google Hangouts, then they were particularly interested in the Chromebooks. (He also said many older customers were buying the Nexus 7 purely as a Skype device.)