>> "This has nothing to do with iOS or iOS8 - somebody's just using Apple's brand (presumably unauthorized) and design language to push traffic to a UI concept

>> "This has nothing to do with iOS or iOS8 - somebody's just using Apple's brand (presumably unauthorized) and design language to push traffic to a UI concept they threw together." It's their concept of iOS 8 hence the word 'concept' in the title. They aren't trying to trick you into believing this is iOS 8.