"The power of the eBay brand mated up with the four core brands from GM could be a really good thing," Docherty said. "It takes the shopping process online up a

"The power of the eBay brand mated up with the four core brands from GM could be a really good thing," Docherty said. "It takes the shopping process online up about 4 notches because you've got a lot more information at your fingertips." PR language is getting seriously out of hand.