And much like that Apple telling retailers they must sell at a specific price prevents those retailers from potentially competing with each other (not that they

And much like that Apple telling retailers they must sell at a specific price prevents those retailers from potentially competing with each other (not that they were likely to vary the price much due to the low margins left to them). The effect of Apple fixing prices like this is not different than if the retailers were colluding. Yes, the practice benefits the retailers and Apple, but its effect on consumers is commonly believed to be negative hence it is prohibited in some markets.