We signed up to go to a industry related conference as a vendor. Had low expectations and lost money but the conference was insanely valuable. First because w

We signed up to go to a industry related conference as a vendor. Had low expectations and lost money but the conference was insanely valuable. First because we had the chance to talk to customers for days straight. We refined our sales pitch, heard objections and concerns, learned about new features people cared about and more. Second because everybody really rallied around the conference deadline and we got so much work done to prepare for the conference it really skyrocketed our momentum and productivity.