This and the Rap Genius stories go on to show why algorithmic search (aka Google search) is not going to last another ten years. It probably already does, but m

This and the Rap Genius stories go on to show why algorithmic search (aka Google search) is not going to last another ten years. It probably already does, but more and more Google algorithms will include lots of ifs and buts. There is definitely some room for fresh approaches to content discovery, knowledge indexing, and finding answers. New startup(s) or Google rediscovering itself?